Gen Z is ditching dating apps for old-fashioned matchmaking

Burned out youngsters are taking a match to dating apps, hoping to find a flame the old-fashioned way.

Matchmaking services are seeing a surge of Gen Z singles signing up for their events after ditching digital dating options, such as Tinder and Hinge.

“Matchmaking in this country has never been more popular,” Adam Cohen-Aslatei, director of Tawkify matchmaking service, told The Post. “It’s really grown pretty tremendously.”

He said that “business has never been stronger” in their 12 years of matchmaking and the company had the busiest January they’d ever had this year.

Three Day Rule, another matchmaking company, told PopSugar that it’s had nearly 50 clients who are 27 or younger in the past year — around five times its usual annual roster of the same demographic.

And relationship coach Alexis Germany Fox shared that she’s seen a 35% increase in Gen Z clients post-2021 compared to pre-2021.

Amber Soletti, founder of Single and the City, a company that hosts speed-dating and singles events in cities across the US, also told The Post that they’ve seen a noticeable uptick in young attendees.

The romantics’ rush to matchmaking services comes as single swipers have increasingly been complaining of burnout and dating app fatigue.

The romantics’ rush to matchmaking services comes as single swipers have increasingly been complaining of burnout and dating app fatigue. LIGHTFIELD STUDIOS – stock.adobe.com
The romantics’ rush to matchmaking services comes as single swipers have increasingly been complaining of burnout and dating app fatigue. LIGHTFIELD STUDIOS – stock.adobe.com

study from Forbes Health found that 78% of respondents reported feeling fatigued by dating apps, especially those who’ve likely spent most of their dating life online. Gen Z (79%) and Millennials (80%) had the highest percentage of those reporting feelings of fatigue, compared to Gen X (77%) and Baby Boomers (70%), according to the study.

And it’s not just those out playing the field who think the game’s gotten too tough, most Americans believe young adults today face more challenges than their parents’ generation, especially when it comes to finding a spouse, according to the Pew Research Center.

While the wide array of dating apps would appear to help younger adults find their one and only, the endless possibilities of swiping right have made it more difficult for young adults to settle down.

“If you just go on date after date after date it feels like endless possibilities, but you’re actually more likely to burn out sooner because you’re just going on a bunch of random bad dates having negative experiences and wasting a lot of time and money,” Judith Gottesman, a matchmaker, dating coach and author, previously told The Post.

Most burnt-out singles claimed that ghosting (41%), not making a good connection (40%), being disappointed by people (35%) and feeling rejected (27%), were the main reasons why they’re over dating apps, according to Forbes Health.

Meanwhile, research from Tinder found that the majority of both men (53%) and women (68%) want a romantic relationship but are misjudging each other’s intentions and mistakenly assuming that their matches only want a casual fling.

People are so done with trying to figure people out through dating apps, that Bumble recently announced the possibility of having an “AI dating concierge” date for you. And while not everyone is ready to let AI pick their match, they are willing to let a human professional.

While the wide array of dating apps would appear to help younger adults find their one and only, the endless possibilities of swiping right have made it more difficult for young adults to settle down. fizkes – stock.adobe.com
While the wide array of dating apps would appear to help younger adults find their one and only, the endless possibilities of swiping right have made it more difficult for young adults to settle down. fizkes – stock.adobe.com

So to avoid the headache and heartache of the apps altogether, many Gen Z daters are simply logging off and turning to matchmaking services and events to find people who are transparent and serious about finding a love match.

And while Gen Z would rather pay someone to find them a date than do it themselves, it doesn’t mean they’re lazy — it actually means they’re taking it pretty seriously.

So to avoid the headache and heartache of the apps altogether, many Gen Z daters are simply logging off and turning to matchmaking services and events to find people who are transparent and serious about finding a love match. luckybusiness – stock.adobe.com
So to avoid the headache and heartache of the apps altogether, many Gen Z daters are simply logging off and turning to matchmaking services and events to find people who are transparent and serious about finding a love match. luckybusiness – stock.adobe.com

“Everybody wants to write off Gen Z as being so unserious about everything, but there are a lot of them who are seeking these real, more old-fashioned types of relationships,” Germany Fox told PopSugar.

Cohen-Aslatei echoed this sentiment, noting that it seems to be especially true for his female clientele.

“Women who come to the service are very serious about what they want,” he said. “Women are feeling much more comfortable in positions of power.”

American women today are outpacing men in graduating from college and buying homes, are out-earning men in several states and freezing their eggs to take the pressure off of rushing into parenthood.

Simply put, they don’t need a man for many of the traditional reasons women of previous generations might have rushed to find a partner or settled for someone. Instead, they’re more interested in finding a love connection instead of a match.

For young men, some are fighting back by ditching toxic masculinity, acknowledging that they want a serious relationship and being honest about what they want in a partner.

“People are investing much more in real relationships. Now when they’re ready [for love] they’re investing in it and they’re getting success much faster, through matchmaking,” Cohen-Aslatei said.

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FAQ'S

Yes, we do charge both men and women. However, we offer free memberships and paid services. As long as one party pays for our matchmaking services, we can facilitate the process.

Yes, we do. We prioritize our clients’ safety and security, which is why we conduct thorough background checks on potential matches.

We primarily gain clients through referrals, social media platforms, and events. Our extensive network and online presence help us connect with individuals seeking our services.

We have a vast network of local and global professional matchmakers who assist us. We also have recruiters stationed at locations where potential dates for our clients might frequent. Additionally, we reach out to friends of friends on social media platforms to identify potential matches.

Our clients are charming, attractive, and successful professionals who have no trouble getting dates but are looking for long-lasting love and meaningful connections.

We base our matches on personal values and basic search criteria such as appearance, height, career, religion, and location. Compatibility is our key focus when creating matches.

Absolutely not! Our service stands in stark contrast to platforms like match.com and other online dating sites.

Our Approach:

  • Customization: We take pride in offering a completely customized and personalized experience for every client. There are no generic profiles or algorithms at play here.

  • Extensive Effort: Unlike online dating sites, where you might spend minutes scrolling through profiles, we invest a substantial amount of time – 5 to 6 hours meticulously searching for each date for our clients. Our focus is on ensuring compatibility and delivering high-quality matches that align with individual preferences.

  • Verification: We go the extra mile to verify critical details. This includes confirming our client’s true age, validating the authenticity of their current photos, ensuring accuracy in height, and even assessing some aspects of their financial status. These measures help us create a foundation of trust and reliability in our matchmaking process.

At our core, we are committed to providing a unique and unparalleled matchmaking service, where genuine connections and lasting relationships are our ultimate goals. Our dedication to personalized, verified, and tailored matchmaking sets us apart from the world of online dating.

We offer four different packages, and the cost depends on each client’s unique situation. After an initial consultation and understanding their needs, we suggest the right package for them.

We typically work with 10-20 clients at a time to provide personalized attention and effective matchmaking.

While it’s challenging to quantify, we have successfully matched couples who have been together for over a decade prior to forming the company, and we continue to create meaningful relationships for our clients.

No, we are not like the Millionaire Matchmaker, but many of our clients are millionaires. Our service is designed to cater to a wide range of successful professionals seeking love.

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